Social networks represent a powerful source of users for your mobile apps and games.

In my opinion, a Twitter account for your company or for your game as well as a Facebook page is a must-have. You can publish new features and information about the latest application updates in social networks. At the same time people may see the pages of your applications and download them.

The most important part of using social networks is links. The page of your app in marketplaces should contain links to the pages of your app in social networks. More importantly, your Twitter and Facebook pages must contain links to the marketplaces. If a user sees your tweet of your Facebook post, he might decide to try your app. You should provide him with a convenient way to do this. Links to the pages of your mobile application in the marketplaces should be visible.