Mobile Advertising is the simplest way of getting money for your mobile applications. You simply add ad banners to screens and receive getting small amounts of money for showing ads.
The main advantage of mobile ad as a way of monetizing your users is that you do not need to either find a way of selling something (as in-app or as a paid app) or to take money from users. It means that you will not lose your users because they do not want to pay for something in your app (when all functions of an app are available for free, it is less likely that people will switch to something else).
The main drawback of mobile advertising is its low profitability and ARPU (average revenue per user).
I will enlist the mobile advertising platforms below.
- Google AdMob
- iOS Ad
- Microsoft Ad
- Chartboost
- Inneractive
- Smaato
- AirPush
- AdColony